It seems regardless of what online marketing method you mention, you will find different opinions. Search engine optimization is the same way because many people love it while others will not. There are in fact lots of net marketers who believe that it is low value work. The thing many typically claim is you have almost no control over your search rankings. Plus the campaigns to gain links pointing to your site never stops. You will probably often find people who remind you that the principles of SEO never stay the same. Naturally it is still doable to succeed with SEO, and if you optimzed for the ideal keywords it will be exciting. There is almost nothing more disheartening than having avoidable mistakes wreck your search engine optimizing efforts.
Should you pay any consideration at all, then you know the past algorithm upgrade by Google is targeted at low quality content. Occasionally they do get a little obsessive with what they do simply because no software system can do anything flawlessly. But you must know that they are making a stronger effort to deal with bad content. This newest round of changes underscores the truth they do not like sites which are low in the level of content they wish to see. It is the authority site that is evidently being favored in this latest change from them. Therefore it is straightforward what they want, and it is simply excellent content and lots of it.
Regardless of whether you have a static HTML site or blog, part of smart on-page SEO is making time for your internal pages with internal links. Your home page should be given much less external links, backlinks, versus other pages on your site. But far more around the value of hyperlinks on your inner pages. Of course you should backlink your inner pages for factors which will be clear in a minute. Since your inner pages are linking to your home page, they are going to provide backlink page rank to your home page. You can certainly accomplish this system on blogs with a plugin that gathers and creates links to related posts. For your static websites, merely put in-line hyperlinks at suitable places in your content with good anchor text to additional pages.
You must get involved with social sites and the different resources that make it easier to share. The objective is so your visitors are able to tell their close friends about your site. It is not difficult to find blog plugins or scripts for use on static sites to share to the major sites. You will discover about close to a dozen substantial social sites such as Twitter that you need to have. Yes, social SEO is something you will hear more about in the very near future making it important.
There will be more important optimization components you should look at and discover. Also Google’s algorithm is not perfect so keep in mind that. But they have mentioned that they think social approval of content might be of interest in rankings.